Chief Executive Officer
Sydney / Gadigal Country
Jarrad is a clear thinker in complex environments. He brings composure to ambiguity and challenges legacy assumptions with calm conviction — helping projects, organisations, and the industry progress with clarity and intent. With foundations in engineering, he leads with purpose, building alignment, unlocking value, and helping teams navigate change with confidence.
Contact JarradJarrad has led Lucid’s evolution from a regionally focused consultancy to a national, purpose-led practice. His career began in engineering, where he built deep technical capability and trusted client relationships — values that continue to underpin his leadership. Today, he supports clients across industries to solve complex challenges at the intersection of assets, systems, and strategy. From guiding portfolio-level thinking to embedding delivery focus within teams, Jarrad’s leadership brings structure, confidence, and direction to organisations seeking to amplify their impact.
Jarrad’s leadership reflects Lucid’s commitment to practical, future-focused thinking. Grounded in engineering and shaped by strategic insight, he ensures the business continues to grow with purpose, helping clients act decisively and lead change with clarity.
